I can’t say that my shop on Etsy has been lucrative, but with the demands of my “grown up” job, it’s been the best option for selling my jewelry at this point.  After 2 1/2 years I’ve decided to start fresh and revamp my Stranded In The City shop.  This is going to include higher quality materials and craftmanship, better quality photographs, more descriptive product details, and best of all, new and improved jewelry.

I’ll still focus on upcycled vintage assemblage style jewelry, but I really want to get back to only making things that speak to me.  Meaning, not just making something because I think it might sell.  I want my shop to reflect my own personal style.

Have any of you ever set out on such an endeavor?  What challenges did you face and how did you overcome them?  I’m looking for advice from anyone who’s been down this road before, so feel free to comment!